Decamp: End-to-End Visual Design for a Camping Experience App

For my graduation project, I designed the complete visual identity and promotional assets of Decamp, a camping and outdoor focused mobile application. I created the logo, defined the color system, and built a consistent nature inspired visual language that reflects the core spirit of the brand. Using Photoshop, Illustrator, and advanced AI design tools, I produced promotional posters, UI mockups, social media visuals, and QR-code integrated advertising materials. By combining mountain landscapes, camping scenes, product mockups, and real-life usage scenarios, I crafted modern, realistic, and highly engaging visuals. I also created compositions that demonstrate the app’s key features safe route creation, route recording, and content sharing making the user experience visually understandable. The entire visual package was designed to support the brand’s positioning, “Safe Adventures,” using warm tones, outdoor textures, and exploration driven aesthetics.